How to Post an Article on a LinkedIn Company Page

This article will go over how to post an article on a LinkedIn company page and other features involved in creating an article on the platform. Posting an article on LinkedIn can be a great way to diversify content and add a long-form post to your page. LinkedIn’s website is easy to use, and the platform has great tools for making an article look professional.

Let’s break down the steps for starting an article and posting it on your Company page. In a later section, I will cover the tools you can use in the article section and how you can save a draft on LinkedIn.

Instructions

1. Log into your LinkedIn on the Platform’s Website
2. Go to the “Home” Section of LinkedIn
3. Select “Write Article” at the Top under “Start a Post”
4. Select the Company Page You Want to Post On
5. Start Creating Your Article and Click “Publish” in the Top Right Corner

Posting an Article on Your LinkedIn Company Page

Log into your LinkedIn on the Platform’s Website

When you log into your LinkedIn account and want to post content on your company’s page, you will need admin access. Once you have admin access, you can start posting on your company’s page.

Go to the “Home” Section of LinkedIn

On the LinkedIn home page, you can start creating your article, post other content, and view your news feed. The home page on the website has features displayed all over; the content tools should be at the top.

Select “Write Article” at the Top under “Start a Post”

At the “Home” section on the LinkedIn website, you will see a section that says “Start a Post.” Under that option, you will see “Photo,” “Video,” “Event,” and “Write Article.” This section is where you can start creating your article by selecting “Write Article.”

Select the Company Page You Want to Post On

When you select “Write Article,” you should see a prompt appear that says “Publish as” at the top. The list should have your personal profile and then your company page below. To publish an article on your company page, select the company page option and click “Next.”

Start Creating Your Article and Click “Publish” in the Top Right Corner

After selecting your company page, LinkedIn will bring you to the section where you can begin creating your article using helpful tools. In the next section, I will go in-depth on the different tools inside the article section and how to use them. When you are done writing, you can post the article on your company’s LinkedIn page by clicking the “Publish” button in the top right corner.

Create an Article Draft on LinkedIn

If you want to start writing an article on LinkedIn and come back to it at a later date without publishing it, LinkedIn saves your articles when you start writing.

At the top of the page, you should see “Saved” next to the link icon when writing an article. In a later section, I will go over how to view your article drafts on LinkedIn.

You can start a LinkedIn article by writing a headline at the top, where the section is labeled “Headline.” You can also add headers throughout the article.

To begin writing the article, you can start writing where it says, “Write Here. You can also include @ mentions or # hashtags.” This section lets you add context to your article and insert other useful resources between paragraphs.

View LinkedIn Article Drafts

To view your article drafts on LinkedIn, you can select “Publishing Menu” at the top right side of the website. This menu is where a drop-down list will appear with numerous options. Look for the option that says “My Drafts” and select it.

A popup will appear with a list of your drafts. In this section, you can also click to edit or delete your drafts on LinkedIn. If you have a long list of drafts, you can select the “Show more results” button at the bottom of the popup. 

LinkedIn’s Article Tools

On LinkedIn, there are plenty of tools to help you create a professional article for your company page. Below I listed some useful features you can implement into your article to add more context.

Cover Photo

At the top of the page, you will see a section to add a cover photo to your LinkedIn article under the headline. LinkedIn states the recommended pixel size for the cover photo is “1280 x 720” for your header photo. The header photo can add some color and context to your article that may make it more appealing to some readers. 

Publishing Menu

As mentioned before, the “Publishing Menu” is where you can find your article drafts on LinkedIn, but it also has some other options. You can view your current, published articles on LinkedIn in a popup. Another option is that you can start a “New article” from this menu and begin publishing another piece of content for your company page.

URL Links

One of the beneficial features when writing an article on LinkedIn is the ability to add links to your articles. If you want to link to your company website, video, or other links, you can include them in your writing.

You have the ability to add a link to words in your article, so it naturally flows with the writing while still providing a link.

Input Content

When writing an article on LinkedIn, you can add other forms of content within your article. Next to the line you’re writing on, you should see a “+” icon. If you select this icon, you can input an “Image,” “Video,” “slides,” “Links,” or “Snippet.”

These features can help you add context to your company’s article and may provide the reader with more information about the topic.

If you want to add a video or slides, LinkedIn gives you the ability to paste a link inside the article. There are other writing tools at the top of the LinkedIn website next to the “Publishing Menu” button, where you can bold text and add other headings throughout the article.

Aside from posting articles on LinkedIn, you can also post other forms of content separately. For example, you can post a caption with multiple photos for your connections or followers. 

Hashtags and Mentions

Using the “@” feature within your article, you can also mention other LinkedIn users. Another tool is the option to add hashtags to your post.

Side Note: If you don’t want to see the navigation bar at the top of the LinkedIn page when writing an article, LinkedIn lets you hide it. You can hide the navigation bar by selecting the arrow icon next to the “Publish” button. If you hover over the arrow, it should say “Hide Navigation Bar,” you can unhide it by clicking it again.

Conclusion

Writing and posting articles on your company’s LinkedIn business page can be a great way to add new content for your followers. You can implement different forms of content within your article for readers to scroll through. The ability to add links, photos, and other features may help add a more professional look to the article.

The instructions above can help you begin creating an article for your company’s LinkedIn page and where you can find some useful tools.